How can you improve your Business Facebook Page? With the recent changes to Facebook’s algorithms and the diminishing organic reach on Facebook pages, businesses are now having to re-think how they reach customers and clients. In the past, it was fairly simple to generate “likes” to your Facebook Business page through engaging posts and promoting through Facebook’s relatively inexpensive advertising, such as a paid ad or a promoted post. Now, with the changes that have recently taken place, the engaging posts have significant less organic reach than previously. Advertising options are still available on Facebook but less likely to reach your desired outcomes of increasing an abundance of “likes” to your page. What does this mean for your business? Here’s my take on what these changes mean to marketing for your business and what you can do to continue to build your business:
- Don’t quit Facebook. Remember in the end, it’s not about how many “likes” your page has but whether or not those who have liked your page are interested in your product or service or even you! Post relevant content. Find out what your audience wants and likes. Be real and authentic. Engage them.
- Post a variety of content. Humour, educated content from experts, photos, videos, etc. One of the #1 things I’m hearing is how much video is taking off on Facebook and in advertising. Videos on an iPhone are all the rage and the quality is unbelievable (future post on that to follow).
- Increase your SEO in all areas (something I’m learning myself). One of the tactics I’m working on is trying to post more relevant information on my website and then spreading that throughout Facebook, Twitter, LinkedIn and Google Plus. Drive people to your website! Facebook can be the driver to your website – always post your url when possible in all Facebook posts.
- Blogging. Exactly what I’m doing here. Make lists such as “Top 5” this or “Top 10” that – these seem to be popular and don’t require a lot of time for someone to put together or read. This drives people again to your website. Post your blog to all your other social media tools.
- Follow experts to learn what they are doing. Here are my favourite people and pages so far: Mari Smith (always great information about Facebook), Guy Kawasaki from Canva (my new favourite graphics tool), Melonie Dodaro, Top Dog Social Media, Mashable Social Media and Entrepreneur – there are many more of course.
*as I was writing this post I found this interesting post from Social Media Examiner which offers some additional ideas on how to build your community.
I hope this helps, please message me if you want further information or want to discuss anything on marketing. Have an awesome day!
President, FG Consulting