FG Consulting works with local organizations to assist in getting their client’s products or in some cases, stories out to the media. In 2013 FG Consulting worked with Mulroney & Company (a lawyer’s office) in setting up a media conference for their client. We delivered a media conference complete with all communication materials (news release, media advisory and backgrounder) that attracted local Victoria media to the event. The story was picked up across the province and country.
(example of news article by Globe and Mail that was picked up from media event)
A recent article and paper is interesting and shows the shift in the use of media with lawyers:
Monday, October 6, 2014
Canadian Lawyers and the Media
By Media Law Prof Share
Emily MacKinnon, Emira Tufo, and Simon V. Potter, all of McCarthy Tétrault LLP, have published Lawyers and the Media. Here is the abstract.
There has been a steady shift in the permissibility of lawyers’ communications with the media. Whereas in 1983 Chief Justice Laskin suggested that a lawyer was “very close to contempt” for speaking to reporters about a case on the steps of the Supreme Court of Canada, that court now permits reporters to interview parties and their counsel in the foyer of the court building.
This shift has been reflected in the codes of conduct applicable throughout Canada, which now provide that it is not only permissible for lawyers to speak to the media but that, depending on the circumstance, lawyers may have an obligation to do so. It is now in any event unthinkable that a lawyer can properly represent all clients’ interests in all cases by being always silent outside the courtroom.
This paper discusses the ethical rules in each Canadian jurisdiction concerning a lawyer’s communications with the media, as well as the themes that emerge from the rules and case law.
CLICK here to download the paper